How to Protect Your SEO During a Website Redesign

At Parrot Media Agency, we know your website is your digital storefront. But what happens when it’s time for a redesign? While a fresh look can elevate your brand, a poorly executed redesign can hurt your Google rankings, traffic, and ultimately sales.

Here’s how we ensure your SEO stays protected during a website redesign—so you keep your visibility while leveling up your website experience.

1. Audit Your Existing Website

Before touching a single pixel, we conduct a full SEO audit of your existing site. This includes:

• Your top-performing pages
  
  

• Backlinks pointing to important URLs
  
  

• Keyword rankings
  
  

• Traffic sources
  
  

 Goal: Know what’s working—so we don’t lose it.

2. Map Out 301 Redirects

One of the biggest SEO killers during a redesign is broken links. We avoid that with:

• A complete URL mapping plan
  
  

• 301 redirects from old URLs to new ones
  
  

• Testing to avoid any 404 errors
  
  

 Why it matters: Search engines (and users) hate broken paths.

3. Maintain the Same Content Structure (Where Possible)

Drastic changes to your content hierarchy or on-page copy can affect your rankings. We:

• Keep high-ranking pages mostly unchanged
  
  

• Optimize content rather than rewrite everything
  
  

• Preserve heading tags (H1, H2) for SEO consistency
  
  

 Content is king—but structure is queen.

4. Make Mobile & Core Web Vitals a Priority

Google prioritizes mobile-first indexing and page speed. So during redesign:

• We create responsive designs
  
  

• Compress images & use lazy loading
  
  

• Optimize for Core Web Vitals like LCP, FID, and CLS
  
  

 A faster site = better rankings + better user experience.

5. Use SEO-Friendly Design Elements

Your site should look stunning without compromising on performance. We ensure:

• Clean code (no bloated builders)
  
  

• Text over image when possible
  
  

• Crawlable navigation and clear internal linking
  
  

Design and SEO should work together, not compete.

6. Post-Launch SEO Monitoring

Redesign done? Now we track results:

• Compare pre/post-launch traffic
  
  

• Fix new errors in Search Console
  
  

• Re-submit updated XML sitemaps
  
  

• Monitor keyword shifts
  
  

SEO isn’t one-and-done—it’s a continuous process.

Let Parrot Media Handle It, End-to-End

Website redesigns are exciting—but they require a strategic approach to preserve your online visibility. At Parrot Media Agency, we blend design brilliance with SEO expertise, ensuring your relaunch boosts your brand without sacrificing search performance.

Planning a redesign? Let’s talk.

mamta@parrotmedia.in
www.parrotmedia.in
+91-9634476066